Meta

Access Meta’s advertising platform through ~49 MCP tools covering campaigns, ads, audiences, creatives, analytics, targeting, and OAuth.

Prerequisites

A Meta Business Manager account
A Meta App with Marketing API access
An ad account ID (format: act_123456789)

Authentication

Meta uses OAuth 2.0. The access token is stored in your API key’s channel credentials and injected automatically per request. Required scopes: ads_management, ads_read, business_management

Tool categories

Category	Tools	Description
Campaigns	`list_meta_campaigns`, `create_meta_campaign`, …	Campaign CRUD operations
Ads	`list_meta_ads`, `create_meta_ad`, …	Ad management
Audiences	`list_meta_audiences`, `create_meta_custom_audience`, …	Custom & lookalike audiences
Creatives	`list_meta_creatives`, `create_meta_creative`, …	Ad creative management
Analytics	`get_meta_insights`, …	Performance data & insights
Targeting	`search_meta_targeting`, …	Targeting parameter discovery
OAuth	`generate_auth_url`, `exchange_auth_code`	OAuth flow helpers

Particularities

Default status: New campaigns are created as PAUSED by default
Account ID format: Always prefixed with act_ (the API handles this automatically if you omit the prefix)
Graph API version: v23.0
HMAC proofs: Automatically generated using the app secret for API call verification