LinkedIn

Access LinkedIn’s advertising platform through ~31 MCP tools covering accounts, campaign groups, campaigns, creatives, analytics, targeting, conversions, and diagnostics.

Prerequisites

A LinkedIn Campaign Manager account
A LinkedIn App with Marketing Developer Platform access
An ad account ID

Authentication

LinkedIn uses OAuth 2.0. The access token is stored in your API key’s channel credentials. Required scopes: r_ads, rw_ads, r_ads_reporting

Tool categories

Category	Tools	Description
Accounts	`list_linkedin_accounts`, …	Ad account management
Campaign Groups	`list_linkedin_campaign_groups`, `create_linkedin_campaign_group`, …	Campaign group CRUD
Campaigns	`list_linkedin_campaigns`, `create_linkedin_campaign`, …	Campaign management
Creatives	`list_linkedin_creatives`, `create_linkedin_creative`, …	Creative & media management
Analytics	`get_linkedin_analytics`, …	Performance reporting
Targeting	`search_linkedin_targeting`, …	Targeting facet discovery
Conversions	`list_linkedin_conversions`, …	Conversion tracking
Diagnostics	`get_linkedin_diagnostics`, …	Campaign health checks

Concept mapping

LinkedIn uses different terminology than Meta:

LinkedIn	Meta equivalent	Description
Campaign Group	Campaign	Top-level container
Campaign	Ad Set	Targeting + budget configuration
Creative	Ad	The actual ad content

Particularities

RestLi protocol: LinkedIn uses RestLi, not standard REST — query parameters follow a specific format (e.g., search=(status:(values:List(ACTIVE))))
API version: 202602 (date-based versioning)
Pagination: Uses pageToken for cursor-based pagination