> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adside.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta

> Meta Ads API integration — Graph API v23.0

# Meta

Access Meta's advertising platform through \~49 MCP tools covering campaigns, ads, audiences, creatives, analytics, targeting, and OAuth.

## Prerequisites

* A [Meta Business Manager](https://business.facebook.com/) account
* A Meta App with Marketing API access
* An ad account ID (format: `act_123456789`)

## Authentication

Meta uses OAuth 2.0. The access token is stored in your API key's channel credentials and injected automatically per request.

**Required scopes:** `ads_management`, `ads_read`, `business_management`

## Tool categories

| Category  | Tools                                                     | Description                   |
| --------- | --------------------------------------------------------- | ----------------------------- |
| Campaigns | `list_meta_campaigns`, `create_meta_campaign`, ...        | Campaign CRUD operations      |
| Ads       | `list_meta_ads`, `create_meta_ad`, ...                    | Ad management                 |
| Audiences | `list_meta_audiences`, `create_meta_custom_audience`, ... | Custom & lookalike audiences  |
| Creatives | `list_meta_creatives`, `create_meta_creative`, ...        | Ad creative management        |
| Analytics | `get_meta_insights`, ...                                  | Performance data & insights   |
| Targeting | `search_meta_targeting`, ...                              | Targeting parameter discovery |
| OAuth     | `generate_auth_url`, `exchange_auth_code`                 | OAuth flow helpers            |

## Particularities

* **Default status:** New campaigns are created as `PAUSED` by default
* **Account ID format:** Always prefixed with `act_` (the API handles this automatically if you omit the prefix)
* **Graph API version:** v23.0
* **HMAC proofs:** Automatically generated using the app secret for API call verification