> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adside.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn

> LinkedIn Ads API integration — RestLi protocol

# LinkedIn

Access LinkedIn's advertising platform through \~31 MCP tools covering accounts, campaign groups, campaigns, creatives, analytics, targeting, conversions, and diagnostics.

## Prerequisites

* A [LinkedIn Campaign Manager](https://www.linkedin.com/campaignmanager/) account
* A LinkedIn App with Marketing Developer Platform access
* An ad account ID

## Authentication

LinkedIn uses OAuth 2.0. The access token is stored in your API key's channel credentials.

**Required scopes:** `r_ads`, `rw_ads`, `r_ads_reporting`

## Tool categories

| Category        | Tools                                                                  | Description                 |
| --------------- | ---------------------------------------------------------------------- | --------------------------- |
| Accounts        | `list_linkedin_accounts`, ...                                          | Ad account management       |
| Campaign Groups | `list_linkedin_campaign_groups`, `create_linkedin_campaign_group`, ... | Campaign group CRUD         |
| Campaigns       | `list_linkedin_campaigns`, `create_linkedin_campaign`, ...             | Campaign management         |
| Creatives       | `list_linkedin_creatives`, `create_linkedin_creative`, ...             | Creative & media management |
| Analytics       | `get_linkedin_analytics`, ...                                          | Performance reporting       |
| Targeting       | `search_linkedin_targeting`, ...                                       | Targeting facet discovery   |
| Conversions     | `list_linkedin_conversions`, ...                                       | Conversion tracking         |
| Diagnostics     | `get_linkedin_diagnostics`, ...                                        | Campaign health checks      |

## Concept mapping

LinkedIn uses different terminology than Meta:

| LinkedIn       | Meta equivalent | Description                      |
| -------------- | --------------- | -------------------------------- |
| Campaign Group | Campaign        | Top-level container              |
| Campaign       | Ad Set          | Targeting + budget configuration |
| Creative       | Ad              | The actual ad content            |

## Particularities

* **RestLi protocol:** LinkedIn uses RestLi, not standard REST — query parameters follow a specific format (e.g., `search=(status:(values:List(ACTIVE)))`)
* **API version:** `202602` (date-based versioning)
* **Pagination:** Uses `pageToken` for cursor-based pagination