> ## Documentation Index > Fetch the complete documentation index at: https://docs.adside.ai/llms.txt > Use this file to discover all available pages before exploring further. # Create Meta Campaign > Create a new Meta ad campaign. Specify the objective, name, and either a daily or lifetime budget (not both). Optionally set start/stop times, special ad categories, and bid strategy. The campaign will be created in PAUSED status unless otherwise specified. Returns the new campaign ID and summary. Objective choice is binding — it cannot be changed after creation, and each objective only supports certain conversion events at the ad-set level: booked-call and lead funnels (pixel events SCHEDULE, LEAD, or lead forms) need OUTCOME_LEADS; OUTCOME_SALES only optimizes purchase-type events (PURCHASE, INITIATED_CHECKOUT, ADD_TO_CART, ...) and rejects SCHEDULE/LEAD (Meta subcode 2446814). Bid strategy: when a campaign-level budget is set (CBO) and bid_strategy is omitted, Meta defaults to LOWEST_COST_WITH_BID_CAP, which then requires bid_amount on every ad set — pass bid_strategy LOWEST_COST_WITHOUT_CAP for auto-bidding (the Ads Manager default) unless you intend to manage bid caps. ## OpenAPI ````yaml /api-reference/openapi.yaml post /meta/mcp#create_meta_campaign openapi: 3.1.0 info: title: Multi-Source Ads API version: 1.0.0 description: >- Unified API for managing ad campaigns across Meta, LinkedIn, and Google. MCP tools are accessed via JSON-RPC 2.0 over HTTP (`POST /{source}/mcp`). Google Sheets/Drive endpoints use standard REST. servers: - url: https://api.adside.ai description: Production - url: http://localhost:3100 description: Local development security: - bearerAuth: [] tags: - name: Accounts description: '' - name: Ads description: '' - name: Analytics description: '' - name: Asset Groups description: '' - name: Assets description: '' - name: Audiences description: '' - name: Campaign Groups description: '' - name: Campaigns description: '' - name: Conversions description: '' - name: Creatives description: '' - name: Drive description: '' - name: Google description: '' - name: Google Ads description: '' - name: Google Tag Manager description: '' - name: Keywords description: '' - name: Linkedin description: '' - name: Meta description: '' - name: Meta Reporting description: '' - name: OAuth description: '' - name: Other description: '' - name: Reports description: '' - name: Sheets description: '' - name: Targeting description: '' - name: Tiktok description: '' - name: Workspace description: '' paths: /meta/mcp#create_meta_campaign: post: tags: - Meta - Campaigns summary: Create Meta Campaign description: >- Create a new Meta ad campaign. Specify the objective, name, and either a daily or lifetime budget (not both). Optionally set start/stop times, special ad categories, and bid strategy. The campaign will be created in PAUSED status unless otherwise specified. Returns the new campaign ID and summary. Objective choice is binding — it cannot be changed after creation, and each objective only supports certain conversion events at the ad-set level: booked-call and lead funnels (pixel events SCHEDULE, LEAD, or lead forms) need OUTCOME_LEADS; OUTCOME_SALES only optimizes purchase-type events (PURCHASE, INITIATED_CHECKOUT, ADD_TO_CART, ...) and rejects SCHEDULE/LEAD (Meta subcode 2446814). Bid strategy: when a campaign-level budget is set (CBO) and bid_strategy is omitted, Meta defaults to LOWEST_COST_WITH_BID_CAP, which then requires bid_amount on every ad set — pass bid_strategy LOWEST_COST_WITHOUT_CAP for auto-bidding (the Ads Manager default) unless you intend to manage bid caps. operationId: meta_create_meta_campaign requestBody: required: true content: application/json: schema: type: object required: - jsonrpc - method - params properties: jsonrpc: type: string const: '2.0' id: type: string example: '1' method: type: string const: tools/call params: type: object required: - name - arguments properties: name: type: string const: create_meta_campaign arguments: $ref: '#/components/schemas/meta_create_meta_campaign_input' responses: '200': description: JSON-RPC response with tool result content: application/json: schema: $ref: '#/components/schemas/McpToolResponse' '401': description: Missing or invalid API key content: application/json: schema: $ref: '#/components/schemas/ErrorResponse' '403': description: Channel not connected or access denied content: application/json: schema: $ref: '#/components/schemas/ErrorResponse' '429': description: Rate limit exceeded content: application/json: schema: $ref: '#/components/schemas/ErrorResponse' security: - bearerAuth: [] components: schemas: meta_create_meta_campaign_input: type: object properties: account_id: description: Meta Ad Account ID (uses configured account if not provided) type: string name: type: string minLength: 1 description: Campaign name objective: type: string enum: - OUTCOME_APP_PROMOTION - OUTCOME_AWARENESS - OUTCOME_ENGAGEMENT - OUTCOME_LEADS - OUTCOME_SALES - OUTCOME_TRAFFIC description: Campaign objective using Outcome-Driven Ad Experience (ODAE) format status: default: PAUSED description: Initial campaign status type: string enum: - ACTIVE - PAUSED daily_budget: description: Daily budget in account-currency cents (e.g. 1000 = $10.00). type: number exclusiveMinimum: 0 lifetime_budget: description: Lifetime budget in account-currency cents (e.g. 20000 = $200.00). type: number exclusiveMinimum: 0 start_time: description: Campaign start time (ISO 8601 format) type: string stop_time: description: Campaign stop time (ISO 8601 format) type: string special_ad_categories: description: >- Special ad categories for regulated industries (required for legal, financial services, etc.) type: array items: type: string enum: - NONE - EMPLOYMENT - HOUSING - CREDIT - SOCIAL_ISSUES_ELECTIONS_POLITICS bid_strategy: description: Bid strategy for the campaign type: string enum: - LOWEST_COST_WITHOUT_CAP - LOWEST_COST_WITH_BID_CAP - COST_CAP bid_cap: description: >- Bid cap amount in account currency cents (required for LOWEST_COST_WITH_BID_CAP) type: number exclusiveMinimum: 0 budget_optimization: description: Enable campaign budget optimization across ad sets type: boolean required: - name - objective $schema: http://json-schema.org/draft-07/schema# McpToolResponse: type: object properties: jsonrpc: type: string const: '2.0' id: type: string result: type: object properties: content: type: array items: type: object properties: type: type: string const: text text: type: string description: JSON-stringified tool result ErrorResponse: type: object properties: error: type: string description: Error message code: type: string enum: - UNAUTHORIZED - FORBIDDEN - NOT_FOUND - RATE_LIMITED - INTERNAL_ERROR description: Error code securitySchemes: bearerAuth: type: http scheme: bearer description: >- API key (sk_live_*) — SHA256 hashed, looked up in Redis. Generate via the web app's workspace settings. ````